Customer text templates for house cleaning businesses
The general templates with cleaning details filled in. Recurring clients are the heart of most cleaning businesses, so there's a review ask written for them and a reply for the most common complaint: arriving later than the window.
Want 25 AI prompts like these in one free PDF? Get the free 25-prompt pack.
First contact and booking
Web lead reply (cleaning)Text
Hi [first name], thanks for reaching out to [business] about [service]. A couple quick questions so I can give you a straight answer: 1. How many bedrooms and bathrooms, and any pets? 2. [Second question, e.g. "Is this a one-time deep clean or regular service?"] 3. What days/times work best for a visit?
Booking confirmation (cleaning)Text
You're booked, [first name]. [Day, date], arrival window [window]. [Cleaner first name] will text when they're on the way. To help us get started fast: please pick up clutter from floors and counters so we can focus on cleaning. Need to change it? Just reply here.
Running lateText
Hi [first name], [tech] here. I'm running about [X] minutes behind because [short honest reason]. New arrival is around [time]. If that doesn't work, reply and we'll find another time. Sorry for the wait.
Reviews
Review ask (move-out clean)Text
Hi [first name], thanks again for having us out for your move-out clean. If you have a minute, an honest Google review helps other folks in [town] find us: [review link]. Thank you!
Recurring client review askText
Hi [first name], we've been taking care of your home for [3 months] now, and we really appreciate it. If you've never left us a Google review, we'd be grateful for an honest one: [review link]. Already did? Thank you!
Tip: Ask a few visits in, the same way for every client on a plan.
Google's review rules (not legal advice): don't offer discounts, gifts, or anything else in return for a review, and don't ask only the customers you think are happy. Ask everyone the same way. Never write reviews for yourself. Google's policies change, so read the current version yourself before you set up a routine.
Reply to a 4-star review that mentions arriving lateReview reply
Thanks for the review, [first name], and for the honest note about the arrival window. You're right, we were later than we said, and that's on us. We've [started sending on-my-way texts] because of feedback like yours.
Tip: Only describe a change you actually made.
Repeat work and hiring
Holiday deep clean reminder (text, needs prior opt-in)Text
Hi [first name], it's [name] at [business]. Before the holidays, a deep clean takes one thing off your list. Want me to put you on the schedule? [Booking link or "Just reply YES"]. Reply STOP to opt out.
Texting consent (not legal advice): get your customer's consent before you text them, and give a clear way to opt out of marketing texts, such as replying STOP. Replying to someone who just called you, or sending updates about a job they booked, is generally treated differently from marketing texts. Rules differ by state and country, and texting platforms set their own. When in doubt, ask your texting provider or a local adviser.
AI prompt: job listing for a cleaning team memberAI prompt
Write a job listing for a cleaning team member. Sections: about us (2 sentences), what you'll do, what you need, what we offer, how to apply. Be honest and specific. Only use the pay, schedule, and benefits I list. Pay: [range] Schedule: [hours/days] Benefits: [list] Must-haves: [e.g. driver's license, experience] Nice-to-haves: [list]
Get the free 25-prompt pack
25 copy-paste AI prompts for home-service owners: quotes, follow-ups, review asks, payment reminders, scheduling texts, and job write-ups. Works with ChatGPT, Grok, Claude, Gemini, or Copilot, free versions included. Enter your email and the PDF is sent to you.
Send me the free pack