Seasonal reminders, win-backs, and referral messages
Past customers already know you. A short, honest reminder at the right time of year, or a thank-you when someone sends a friend your way, is some of the easiest work you'll book.
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Texting consent (not legal advice): get your customer's consent before you text them, and give a clear way to opt out of marketing texts, such as replying STOP. Replying to someone who just called you, or sending updates about a job they booked, is generally treated differently from marketing texts. Rules differ by state and country, and texting platforms set their own. When in doubt, ask your texting provider or a local adviser.
Seasonal reminders
Seasonal reminder (text, needs prior opt-in)Text
Hi [first name], it's [name] at [business]. [Season] is a good time for [service] because [one honest reason]. Want me to put you on the schedule? [Booking link or "Just reply YES"]. Reply STOP to opt out.
Tip: Only send to customers who agreed to get these texts, and keep the opt-out line.
Seasonal reminder (email)Email
Subject: Time for your [service]? Hi [first name], [Season] is coming, and it's a good time to [service]. [One or two sentences on why, in plain words.] Last time we were out was [date] for [job]. [Optional offer, only if real.] Book here: [link] or reply to this email. Thanks, [name] [business] · [address] · [phone] Unsubscribe: [link]
Tip: Marketing emails need an unsubscribe link and your business address.
Honest seasonal hooks by trade
| Trade | Seasonal hook |
|---|---|
| HVAC | A tune-up before peak season catches small problems before the busy weeks. |
| Plumbing | Before freezing weather, it's worth checking outdoor spigots and exposed pipes. |
| Electrical | If you're adding a big appliance, EV charger, or hot tub, it's worth checking panel capacity first. |
| Roofing | After a big storm, a quick inspection can spot damage before it turns into a leak. |
| Landscaping | Fall is a good time to book cleanups and plan spring projects before schedules fill. |
| Cleaning | Before the holidays, a deep clean takes one thing off your list. |
| Pest control | Ask about your area's seasonal pests; don't promise results the product label doesn't support. |
| Pool and spa | Opening and closing service is easier to book early in the season. |
Check-ins and win-backs
One-year check-inText
Hi [first name], it's been about a year since we [job]. How's it holding up? If anything seems off, or it's time for [follow-up service], just reply here.
Win-back (no booking in 18+ months)Text
Hi [first name], it's [name] at [business]. It's been a while since we helped with [last job]. If you need anything this [season], we'd be glad to help. [Optional real offer.] Reply STOP to opt out.
Maintenance plans and referrals
Maintenance plan pitch (after a job)Text
[First name], one more thing: we offer a [plan name] for [$/year or $/month]. It covers [2-3 real benefits, e.g. "two tune-ups a year, priority scheduling, and 10% off repairs"]. Most people who sign up [only state something true, e.g. "like not having to remember to call us"]. Want me to send details?
Tip: List only real benefits, and only say things about your plan that are true.
Referral ask (after a good job or a good review)Text
Thanks again, [first name]. If you know anyone who needs [service], we'd be glad to help them too. Just pass along this number. [Optional referral reward, only if real and allowed where you work.]
Tip: Only mention a referral reward if it's real and allowed where you work.
Thank you for a referralText
Hi [first name], [new customer's first name] called us and said you sent them our way. Thank you, it means a lot to a small business like ours. [Optional: "[reward] is on its way."]
Let AI write a seasonal reminder
AI prompt: seasonal reminder for your tradeAI prompt
Write a seasonal reminder for [service] in [month] for a [trade] business in [region]. One text under 160 characters, one email under 120 words with a subject line. Give one honest reason to book now. No statistics unless I provide them.
AI prompt: bring back a past customerAI prompt
Write a short, friendly check-in text to a past customer we haven't worked with in a while. Mention the job we did and suggest one useful, seasonal next step. No discount unless I give you one. Under 60 words. Customer: [first name] Past job and date: [e.g. "furnace tune-up, last October"] Suggested next step: [e.g. "fall tune-up before the first cold snap"] Offer (optional): [e.g. "$20 off if booked by Nov 15"]
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25 copy-paste AI prompts for home-service owners: quotes, follow-ups, review asks, payment reminders, scheduling texts, and job write-ups. Works with ChatGPT, Grok, Claude, Gemini, or Copilot, free versions included. Enter your email and the PDF is sent to you.
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