Customer text templates for roofers
The general templates with roofing details filled in: what to tell someone with water coming in at night, how to prep the driveway for a crew, and how to handle weather delays.
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First contact
After-hours missed call (roofing)Text
Hi, you've reached [business]. We're closed for the night and will call you back by [time] tomorrow. If this is an emergency (like water coming in), call [emergency number]. If water is coming in, put a bucket under it and move anything valuable out of the way.
Web lead reply (roofing)Text
Hi [first name], thanks for reaching out to [business] about [service]. A couple quick questions so I can give you a straight answer: 1. Is water coming inside right now? Where do you see it? 2. [Second question, e.g. "About how old is the roof?"] 3. What days/times work best for a visit?
Booking and weather
Big job: what to expect (roof replacement)Text
Hi [first name], your roof replacement is scheduled for [date(s)]. What to expect: - Crew arrives around [time] and usually works until [time] - [Noise note, e.g. "It will be loud while the old roof comes off"] - Please move cars out of the driveway and patio furniture away from the house - During the job, contact [name] at [number] We'll text you an update at the end of each day.
Rescheduling for weatherText
Hi [first name], I'm sorry, but we need to move your [day] appointment because storms are forecast all day. Could either of these work instead? 1) [slot] 2) [slot] Thanks for understanding.
Quotes and repeat work
Quote follow-up: closing the loop (roofing)Text
Hi [first name], I don't want to keep bugging you, so this is my last follow-up on the roof quote. If anything changes, just reply here. The quote's good until [date]. Thanks for considering us.
Tip: If the roof is getting old, move them to a "check back next season" list instead of dropping them.
Post-storm inspection reminder (text, needs prior opt-in)Text
Hi [first name], it's [name] at [business]. After a big storm, a quick inspection can spot damage before it turns into a leak. Want me to put you on the schedule? [Booking link or "Just reply YES"]. Reply STOP to opt out.
Texting consent (not legal advice): get your customer's consent before you text them, and give a clear way to opt out of marketing texts, such as replying STOP. Replying to someone who just called you, or sending updates about a job they booked, is generally treated differently from marketing texts. Rules differ by state and country, and texting platforms set their own. When in doubt, ask your texting provider or a local adviser.
After the job
Big job wrapped up: review ask (email)Email
Subject: Your [project] is all wrapped up Hi [first name], Your [project, e.g. new heat pump, roof, or panel upgrade] is officially wrapped up. Thank you for choosing [business]. A couple of things to keep handy: [warranty details / care tips]. Keep this email so you have it. If you have a minute, would you leave an honest Google review? A big project is a big decision, and reviews help other homeowners in [town] make it. [review link] [your name], [business] | [phone]
Tip: Send after the final walkthrough, inspection, or final payment.
Google's review rules (not legal advice): don't offer discounts, gifts, or anything else in return for a review, and don't ask only the customers you think are happy. Ask everyone the same way. Never write reviews for yourself. Google's policies change, so read the current version yourself before you set up a routine.
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