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Customer text templates for plumbers

The general templates with plumbing details filled in: what to tell someone with an active leak at night, the two questions that sort emergencies from next-week jobs, and an honest reason to check pipes before freezing weather.

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First contact

After-hours missed call (plumbing)Text

Hi, you've reached [business]. We're closed for the night and will call you back by [time] tomorrow. If this is an emergency (like an active leak), call [emergency number]. For an active leak, shut off your main water valve.

Web lead reply (plumbing)Text

Hi [first name], thanks for reaching out to [business] about [service]. A couple quick questions so I can give you a straight answer:
1. Is water actively leaking right now?
2. Do you know where your main shutoff is?
3. What days/times work best for a visit?

When the caller replies with details (plumbing)Text

Thanks, [first name]. That sounds like a clogged main line. I can come out [day/time option 1] or [day/time option 2]. Our service call is [$], which covers [what it covers]. Which time works?

Quotes and booking

Sending a water heater quoteText

Hi [first name], here's the quote for your water heater: [link]. Quick summary: replace the water heater with a 50-gallon gas unit, haul away the old one, about 1 day. Total is [$]. The quote is good until [date]. Happy to answer questions. Just reply here or call [number].

Tip: Swap in your real scope and price.

Booking confirmation (plumbing)Text

You're booked, [first name]. [Day, date], arrival window [window]. [Tech first name] will text when they're on the way. To help us get started fast: please clear out the cabinet under the sink. Need to change it? Just reply here.

On the job

Change order: soft subfloor under the toiletText

[First name], while working on the toilet swap we found rotted subfloor under the toilet, about 3x3 ft. It needs fixing so the new install holds. Fixing it adds [$] and about half a day. I'll hold off until you approve. Reply YES to go ahead, or call me and I'll show you photos.

Tip: Get approval in writing before doing the extra work, and save the reply with the job.

Job done: wrap-up summary (plumbing)Text

All done, [first name]. Here's a quick summary:
- What we did: [one line]
- What to watch for: a little drip from the new valve in the first day is normal; if it keeps going, text me
- Warranty: [terms]
Invoice coming in a separate message. Thanks for having us.

After the job

Review ask (plumbing)Text

Hi [first name], thanks again for having us out for the water heater swap. If you have a minute, a quick Google review helps other folks in [town] find us: [review link]. Thank you!
Google's review rules (not legal advice): don't offer discounts, gifts, or anything else in return for a review, and don't ask only the customers you think are happy. Ask everyone the same way. Never write reviews for yourself. Google's policies change, so read the current version yourself before you set up a routine.

Freeze-season reminder (text, needs prior opt-in)Text

Hi [first name], it's [name] at [business]. Before freezing weather, it's worth checking outdoor spigots and exposed pipes. Want me to put you on the schedule? [Booking link or "Just reply YES"]. Reply STOP to opt out.
Texting consent (not legal advice): get your customer's consent before you text them, and give a clear way to opt out of marketing texts, such as replying STOP. Replying to someone who just called you, or sending updates about a job they booked, is generally treated differently from marketing texts. Rules differ by state and country, and texting platforms set their own. When in doubt, ask your texting provider or a local adviser.

AI prompt with a plumbing example

AI prompt: turn a finished job into a postAI prompt

Write a short social media post about a job we just finished. Use this structure: the problem the customer had, what we did, the result. Two to four short sentences, plain language, one emoji at most. Then give me a one-line caption for the before/after photos. Don't mention the customer's name or exact address.

Job notes: [e.g. "Main drain backing up into basement, camera found roots at 40 ft, hydro-jetted, ran camera again, clear"]
Town/area: [e.g. "Westfield"]

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