Customer text templates for pest control businesses
The general templates with pest control details filled in, including the callback message for "they're back" and a review ask for customers on a recurring plan.
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First contact and booking
Web lead reply (pest control)Text
Hi [first name], thanks for reaching out to [business] about [service]. A couple quick questions so I can give you a straight answer: 1. What are you seeing, where, and for how long? 2. [Second question, e.g. "Any kids or pets in the home we should plan around?"] 3. What days/times work best for a visit?
Booking confirmation (pest control)Text
You're booked, [first name]. [Day, date], arrival window [window]. [Tech first name] will text when they're on the way. To help us get started fast: please clear space along baseboards in the problem rooms. Need to change it? Just reply here.
Callbacks
Customer says the problem is backText
Sorry to hear that, [first name]. Let's get it looked at. I can have someone out [slot 1] or [slot 2]. If it's related to the treatment we did, there's no charge for the visit.
Tip: Match the "no charge" line to your actual service terms.
Reviews
Review ask (ant treatment)Text
Hi [first name], thanks again for having us out for the ant treatment. If you have a minute, an honest Google review helps other folks in [town] find us: [review link]. Thank you!
Recurring plan review askText
Hi [first name], we've been taking care of your home for [3 months] now, and we really appreciate it. If you've never left us a Google review, we'd be grateful for an honest one: [review link]. Already did? Thank you!
Google's review rules (not legal advice): don't offer discounts, gifts, or anything else in return for a review, and don't ask only the customers you think are happy. Ask everyone the same way. Never write reviews for yourself. Google's policies change, so read the current version yourself before you set up a routine.
Reply to a mixed review (liked the tech, unhappy with the wait)Review reply
Thanks for the honest feedback, [first name]. Glad [tech first name] took good care of you, and I'm sorry about the wait. I'd like to hear more so we can do better. Please call me at [phone]. [Your name], owner
Tip: Name the good part, own the issue, and offer to talk.
Repeat work
Seasonal reminder (text, needs prior opt-in)Text
Hi [first name], it's [name] at [business]. [Season] is a good time for [service] because [one honest reason about seasonal pests in your area]. Want me to put you on the schedule? [Booking link or "Just reply YES"]. Reply STOP to opt out.
Tip: Don't promise results the product label doesn't support.
Texting consent (not legal advice): get your customer's consent before you text them, and give a clear way to opt out of marketing texts, such as replying STOP. Replying to someone who just called you, or sending updates about a job they booked, is generally treated differently from marketing texts. Rules differ by state and country, and texting platforms set their own. When in doubt, ask your texting provider or a local adviser.
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