What to say when a customer says your price is too high

Thanks for being upfront. I can't speak to their quote, but here's what's in ours: [2-3 items, e.g. "permit, a 2-year labor warranty, and full cleanup"]. If their quote leaves any of that out, it's worth asking. I'm glad to walk through ours line by line if that helps.

Tip: Only list things that are really included. Don't lower the price in the same message.

I hear you. I can't lower the price on the same job, but I can change the job. [Option, e.g. "If we keep the existing thermostat instead of upgrading, that takes it down to [$]."] Want me to send that version?

Tip: If you offer financing or a discount, say so here. Don't invent one.

Of course, take your time. If it helps, I can send a short summary you can share: what's wrong, what we'd do, and the price. Want that?

Tip: A summary they can forward helps the other person decide without you in the room.

A customer thinks my price is high. Write a short, friendly reply (text-message length, under 120 words) that explains what's behind the price without apologizing or lowering it. Mention these points only: [e.g. licensed and insured, permit included, 1-year labor warranty, we clean up and haul away]. End by offering to walk through the quote on a quick call.

Their message: "[paste what they said]"

Tip: If you're willing to change the scope to lower the price, say so in your own words after the AI draft.

Here's a quote I sent: [paste]. The customer replied: [paste]. Using my Voice Card, write a reply under 80 words that answers their concern honestly, doesn't lower my price, and ends with one clear next step. Then give me a second, warmer version.